Our story
Striving for better is in our nature
We set out to create an entirely new type of skincare inspired by natural ingredients, guided by an ethos to create better things in a better way. We’ve made a lot of progress, but we’re just getting started.
Our journey from shea butter
Beauty that doesn’t come at the expense of nature
Toke Cosmetics began as a simple idea: that beauty shouldn’t come at the expense of nature or authenticity. It started in a small corner of Nigeria, where curiosity met care and tradition met innovation. What began as a search for gentle, effective skincare soon grew into a movement to rediscover Africa’s timeless beauty secrets, and share them with the world.
Our founder was inspired by the ingredients that have cared for African skin and hair for generations. Blending these natural treasures with modern formulation methods, Toke Cosmetics was born: a brand rooted in culture, care and confidence.
Shea butter
From the north of Nigeria.
Black soap
Made by local artisans.
Seed oils
Pressed by hand.
At Toke, we don’t just make skincare, haircare and baby care products. We craft rituals of self-care. Every formula tells a story of purity, patience and purpose, designed to help you glow with the quiet confidence that comes from feeling good in your own skin.
From our very first batch of shea butter mixes to the full range you see today, our mission has remained the same: to make natural beauty accessible, affordable and deeply effective. We’re proud to be part of a generation that’s redefining what it means to care for ourselves, the natural way.
What we believe
Better things, made in a better way
Better things
We work with, not against, Mother Nature, choosing ingredients she’s proud of. From plant-derived actives to responsibly sourced botanicals, every formula is crafted with care for your skin and the planet. Every choice we make brings us closer to a world that feels as good as it looks.
What we stand for
Transparency. Effectiveness. Intention. These aren’t buzzwords for us, they’re standards. From formulation to packaging, everything we do reflects our commitment to authenticity and visible results. When you choose Toke Cosmetics, you choose clarity: in your skin and in what you put on it.
Our promise
We are committed to developing formulas that do more than sit pretty on your shelf. Every product we create is backed by research, crafted to target real concerns like hyperpigmentation, uneven tone and dullness, using ingredients that work, and nothing that doesn’t. With Toke Cosmetics, you don’t just glow, you grow in confidence, consistency and care for your skin.
Meet our founder
“Toke Cosmetics was created to help your skin reconnect with nature, restoring balance, clarity and confidence the natural way.”
Oritoke Akinbajo
Founder & CEO, Toke Cosmetics
The range today
Rituals of self-care, from our first batch to yours
Skincare
Body & hair
Baby care